5 Social Media Marketing Challenges & How To Solve Them
Sales & Marketing

5 Social Media Marketing Challenges & How To Solve Them

Leveraging the power of social media marketing can help elevate your online audience and customer base. But getting started without any previous experience or insights could be challenging. Thus, we summarised the 5 most common social media marketing challenges and give you tips on how you can solve them.

5 Social Media Marketing Challenges & How To Solve Them

Build Up An Authentic Relationship With Your Audience

One of the biggest social media marketing challenges is to build up a connection on a personal and individual level with the audience. Having an authentic relationship to your customers helps to humanise your brand and increases customer engagement. Here it is recommendable to be as available as possible for your customers. Monitor all social media channels, respond to every comment in an authentic way, offer help with a problem, ask questions, link to other blog posts, provide insights, and give people insights into the office.

Decreasing Organic Reach

When the organic reach is dropping, social media marketers can use this opportunity to make use of paid social media advertising. Here no big investments are needed, a simple ad can already start at 5$. Which makes social media advertising suitable for any type and size of company. You can use the Facebook Audience Insights and the Twitter Audience Insights to learn more about your audience and to create personas based on this. Then, you can use these findings to create a highly-targeted social media ad that will resonate with users.

Consistently Good Content

Managing social media is extremely time-consuming. Accordingly, staying creative and consistently creating interesting and original content is one of the toughest challenges to overcome with regard to social media marketing. One of the most engaging content is a post that expresses the company culture: people love knowing that there is a real person behind the company and social media profile. By letting them be part of your office day, you can evoke real human interactions. Also visual content is highly appreciated by today’s consumers. You can easily create original and interesting visuals with Canva, Pablo or AdobeSparkle.

Quantity vs. Quality

Quantity and quality are two important factors with regard to content and social media marketing. While a high quantity of content is a good way to stand out from competitors and cut through all of the noise on social media, the content still needs to be of high quality. And here a tough challenge arises: creating a high amount of content with an outstanding quality. We recommend to take a look at quality first. Because it doesn’t help you if ‘bad’ content is on the top of everyones mind. People will unfollow you as they don’t like your content. So post great content, and people will naturally follow your brand over time. If you are able to create good content in a high amount, don’t be shy and share it all over social media!

Creating a Social Media Strategy

One of the first steps in social media marketing is to create a social media strategy. Here, a lot of people do it more complicated than it needs to be and often leave it behind then. Your social media strategy is a plan of how you can achieve your goals. So to start, you need to identify your goals. Think about why you’re on social media and what you would like to accomplish. Then you need to come up with a plan, how are you going to succeed. Here you can go into detail with social channels, budget, content creation, influencer marketing and more. Lastly, you need to think about how you want to measure your success. You can of course add other aspects to your social media plan, but these basics should be included in any social marketing strategy.


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